[The question we answered]
[What we tested and what changed]
Brands · Consumer neuroscience
Your customers can't tell you why they choose. We can measure it.
Surveys and focus groups capture what people say. We measure what they look at, how they respond emotionally, and what actually drives their choice — before you invest in a launch.
What we test
Wherever a customer makes a decision.
01
Advertising and video
Which moments capture attention and emotion, and which are ignored.
02
Packaging and product
What people see first on shelf, and what makes them pick it up.
03
E-commerce and UX
Where attention goes on a page, where users hesitate, where they drop.
04
Brand perception
The emotional response your brand triggers, beyond what people declare.
05
Retail and pricing
How layout, offers and price cues change the decision at the point of sale.
06
Sensory and tasting
Implicit responses to taste, smell and texture.
How a study works
01
Brief
Your decision question and the materials to test.
02
Design
Study design, participant profile and sample. [TYPICAL SAMPLE SIZE]
03
Lab sessions
Participants tested in our lab [LOCATION] or on site.
04
Report and workshop
Clear findings and recommendations, presented to your team.
Studies from [STUDY PRICE]
Clients and cases
Brands our lab has worked with
NOS · Fnac · Kobo · Sogrape · Aveleda · Wells · BodyConcept · AppGeneration
[The question we answered]
[What we tested and what changed]