Make decisions visible.
Every decision starts in the brain — in a boardroom, on the field, in front of a shelf. Imagine for Life exists to make that moment measurable, and useful.
Tiago Pereira, PhD
Founder · Neuroscientist
I was always fascinated by how the human brain responds to new experiences. That curiosity took me to go deeper in neuroscience, physiology and motor control. Along the way, I kept seeing the same gap: people make their most important decisions in conditions they can’t accurately describe — and almost no one measures what is really happening. Imagine for Life exists to close that gap.
- Degree in Sport Sciences; Master's and PhD in Neuroscience
- Postdoctoral researcher
- 15 years lecturing physiology, motor control and neuroscience at university
- Directed international events in Switzerland, South Africa, Poland, France and Portugal
From consumer choices to every kind of decision.
We began by applying neuroscience to how people choose — working with brands such as NOS, Fnac, Kobo, Sogrape and Aveleda. The same question kept coming back in other places: how leaders decide when stakes are high, how athletes decide in a split second. Today we apply the same lab-grade methods to all three.