How we do it
With the expertise of our team in neurosciences and organizational strategies, aligned with the latest neuroscience technologies – EEG, eye tracking, and GSR – we assess the subconscious emotional and cognitive responses that influence employee behavior, leadership dynamics, and organizational effectiveness. Our meticulously designed studies unlock deep insights into the factors that drive workplace engagement, decision-making, and performance, providing organizations with invaluable data for optimized strategies and improved outcomes.
EEG (Electroencephalography)
EEG measures electrical activity on the surface of the scalp, providing insights into brain dynamics and cognitive functions. By examining this data, we can identify how employees respond to different organizational stimuli, such as leadership styles, workplace environments, or team interactions, on a millisecond-by-millisecond basis. EEG allows us to assess cognitive load, emotional engagement, stress, and motivation, providing organizations with a deep understanding of the mental processes that affect productivity, collaboration, and employee satisfaction.
Eye Tracker
Eye tracking reveals where individuals focus their attention when interacting with documents, presentations, or organizational interfaces. By mapping out gaze paths, we can identify which elements capture focus and the sequence in which attention is allocated. This technology provides valuable data on how employees process information, identify critical touchpoints in communication or training materials, and assess visual presentation strategies in organizational settings.
GSR (Galvanic Skin Response)
GSR measures physiological responses, such as changes in sweat production, linked to emotional arousal. By using electrodes to track skin conductivity, we can gain insights into employees’ emotional states during various organizational experiences – whether under stress, in moments of excitement, or during relaxation. This helps to uncover the emotional impact of organizational change, team-building exercises, or leadership interactions, enabling organizations to better manage emotional well-being and optimize workplace environments.