How we do it
With the expertise of our team in neurosciences and marketing, aligned with the latest neuroscience technology – EEG, eye tracking, and GSR – we evaluate the subconscious emotional and cognitive responses that shape the customer experience. Our carefully designed, implemented, and analyzed studies unlock deep insights into consumer behavior, providing businesses with invaluable data for informed decision-making.
EEG Electroencephalography
EEG measures electrical differences and potentials on the scalp’s surface, offering valuable insights into brain activity and reactions. It allows us to infer specific mental processes and emotional states experienced during the consumer experience on a millisecond basis. EEG is crucial for evaluating cognitive load, motivation, engagement, and excitement, providing a comprehensive understanding of brain dynamics to optimize user-centered designs.
Eye Tracker
Eye tracking helps us understand what users focus on when interacting with websites, videos, images, or products. By reconstructing gaze paths and observing eye movements, we identify focus points and the sequence of visual attention. This method quantifies and analyzes both conscious and unconscious visual perspectives, providing data on visual attention, memorability, and resulting consumer behavior.
GSR (Galvanic Skin Response)
GSR measures the correlation between mental and physiological reactions through changes in sweat production, which varies with emotional arousal. By attaching electrodes to consumers’ hands, we calculate skin conductivity to gain insights into their emotional states during specific experiences, such as stress, joy, or relaxation