Imagine your brand a step forward
A problem to solve
Traditional marketing approaches only scratch the surface when it comes to understanding consumer behavior. That’s why we are dedicated and passionate about diving deep into the subconscious processes of the human brain, revealing the underlying motivations, emotions, and preferences that drive consumer choices.
We can help you improve
E-commerce and user experience
Brand perception
Communication, video and advertising
Sensory tasting
Product and packaging
Retail pricing and retail experience
How we do it
By combining our extensive knowledge of brain functions and utilizing the latest neuroscience techniques (both hardware and software), we can collect and analyze data from the brain cortex and peripheral sources that surpasses what even the most meticulously crafted questionnaires or other behavioral measures can reveal.
EEG
Electroencephalography
Eye Tracker
GSR
Galvanic Skin Response
consumers don't say what they think
and they don't do what they say
Neuromarketing
Where Neuroscience Meets Marketing
The merge of these two areas, also known as consumer neuroscience, allow us to transfer the insights from neuroscience to consumer behavior by applying neuroscientific methods or techniques to marketing relevant problems.
These new neuroscience techniques can reveal brain information that goes beyond what even the most carefully created questionnaires or other behavioral measures can tell us.
From a neuromarketing perspective, we can understand the subconsciousness mechanisms that control the way our choices lead to actions. And most of all, how can we optimize that knowledge.
Case Studies
How we are helping brands to understand their consumers decisions and improving their strategy in the market.